MOVE Guides Global Mobility & Relocation Blog

Insights from MOVE Guides’ subject matter experts and business leaders from around the world


By Brynne Herbert | Dec 03, 2012

There was a lot of discussion about the ‘consumerization of enterprise products’ at last month’s Dublin Web Summit. This means taking features and businesses models of the consumer web (transparency, cloud-hosting, mobile, clean user experience) and applying them to software products used by businesses. The concept is that, as organisations increasingly fight to attract and retain talent, employees increasingly function as consumers and demand high-quality technology experiences. This has brought about the ‘Bring Your Own Device’ (BYOD) movement and the widespread success of businesses like Salesforce, Box, Yammer and more. As global mobility transitions to serve new policies, employee demographics and talent retention goals, this concept could not be more relevant.

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